Brouwerij 't IJ: Amsterdam's Craft Beer Gem [Your Guide]

Savanah Lebsack 12 May 2025

Ever wondered what makes that Amsterdam beer taste so uniquely captivating? It's the blend of tradition, innovation, and a whole lot of passion poured into every brew at Brouwerij 't IJ. The Dutch brewing scene is alive and kicking, and this particular brewery has been at the forefront of crafting exceptional, distinctive beers since 1985.

Located in the eastern part of Amsterdam, Brouwerij 't IJ isn't just a brewery; it's an experience. Its iconic windmill-side location, next to the De Gooyer windmill, has become a symbol of Amsterdam's brewing heritage. The brewery operates on two locations. With a commitment to brewing only specialty beers, 't IJ has carved a niche for itself by focusing on quality and unique flavors. The tap beers are brewed at the Funenkade location, while all the bottled beers are produced at the Zeeburgerpad location. This separation ensures that both the draught and bottled offerings maintain their distinct characteristics.

Category	Information
Name	Brouwerij 't IJ
Type	Craft Brewery
Location	Amsterdam, Netherlands
Founded	1985
Founder	Kasper Peterson
Current Owners	Bart Obertop & Patrick Hendrikse (since 2008)
Brewing Locations	Funenkade (tap beers), Zeeburgerpad (bottled beers)
Annual Production (2013)	Approximately 120 hl per week
Specialty	Belgian-style Specialty Beers
Notable Beers	IJwit, Zatte, Natte, Columbus, PaasIJ
Partnership	Duvel Moortgat (since 2015, for brouwtechniek and distribution)
Website	Brouwerij 't IJ Official Website

In the early days of Brouwerij 't IJ, specifically at the beginning of 2002, founder Kasper Peterson recognized the need for a refreshing summer beer to complement the existing range of Zatte, Natte, and Columbus. Before the widespread popularity of session ales and IPAs in the Netherlands, Peterson envisioned a Belgian-style witbier. This decision would eventually lead to the creation of Ijwit, a beer that has become a staple for those seeking a light, flavorful brew during warmer months.

The story of Brouwerij 't IJ is one of growth and adaptation. By January 2013, the original brewery at Funenkade could no longer meet the increasing demand for their beer. This led to the opening of a second location at Zeeburgerpad. Today, the Funenkade brewery focuses on producing tap beers for the tasting room, while the Zeeburgerpad location handles the bottling and kegging operations, approximately 700 meters away. This strategic expansion highlights the brewery's commitment to meeting market demands while maintaining the quality and consistency of their products.

The spirit of 't IJ is captured in their approach to brewing, which often involves adding hops not only during the brewing process but also during maturation. This technique enhances the beer's aroma, imparting delightful notes of grapefruit and flowers, resulting in a fruity, bitter finish that lingers pleasantly. This attention to detail and innovative brewing methods is what sets 't IJ apart, creating beers that are both complex and approachable.

For many, 't IJ's witbier is a standout, often hailed as an underrated summer beer and a worthy alternative to mainstream lagers. The experience of enjoying this beer is often paired with a slice of lemon, enhancing its refreshing qualities. There's a hope among enthusiasts that this particular brew will become a permanent fixture in the brewery's lineup, solidifying its place as a classic offering.

The brewery's history also includes significant transitions in ownership. In 2008, Kasper Peterson stepped down as the owner of Brouwerij 't IJ, passing the reins to Bart Obertop and Patrick Hendrikse. These new owners have continued to uphold the brewery's traditions while also exploring new opportunities for growth and innovation. Their leadership has ensured that 't IJ remains a beloved institution in Amsterdam and beyond.

Over the years, Brouwerij 't IJ has also cultivated a strong community around its brand. The "Proeflokaal de Molen," or tasting room by the windmill, is a popular spot for locals and tourists alike. Events such as the New Year's drinks at Proeflokaal de Molen, often posted by enthusiasts like Peter on December 20, 2024, highlight the brewery's role in local celebrations and traditions. These events provide a space for people to come together and enjoy the unique flavors of 't IJ beers.

Adding to the brewery's appeal is its commitment to organic ingredients. All beers produced by Brouwerij 't IJ are certified organic, reflecting a dedication to sustainable practices and high-quality ingredients. This commitment resonates with consumers who are increasingly conscious of the environmental and health impacts of their choices. By prioritizing organic brewing, 't IJ sets a standard for responsible brewing in the industry.

The brewery has also been known for its creative collaborations and events. The annual "Eggshibition," a colorful event that celebrated its fifth edition on April 19, is a testament to 't IJ's innovative spirit. This event, often organized in collaboration with Vogelfrei, showcases unique artwork using ostrich eggs as a canvas, adding an artistic and cultural dimension to the brewery's identity.

Café Struis serves as an extension of the Proeflokaal de Molen, offering a cozy and welcoming atmosphere for beer enthusiasts. This spot is perfect for celebrating birthdays, company gatherings, or family events. The experience of enjoying fresh beer straight from the tap is a major draw, and Brouwerij 't IJ delivers on this promise with its carefully crafted brews.

The beer selection at 't IJ is impressive, featuring a range of contemporary beers, including the latest juicy IPAs. For those looking to pair their beer with food, the brewery offers a selection of abbey cheese, sausage, and other snacks. While the beers generally have a higher alcohol content, often exceeding 6%, the variety ensures there's something for every palate. The brewery's dedication to quality and innovation has solidified its reputation as a leading craft brewery in Amsterdam.

The history of Brouwerij 't IJ also includes strategic partnerships aimed at strengthening its operations. In 2015, the brewery entered into a collaboration with Duvel Moortgat, a well-known Belgian brewery. This partnership provides 't IJ with support in areas such as brewing technology, distribution, and financial resources, allowing the brewery to further enhance its production and reach.

Brouwerij 't IJ has a long-standing tradition of participating in local events and festivals, further solidifying its connection to the Amsterdam community. Whether it's hosting New Year's celebrations at Proeflokaal de Molen or collaborating on unique events like the Eggshibition, the brewery consistently seeks opportunities to engage with its audience and celebrate the vibrant culture of Amsterdam.

The brewery's attention to detail extends beyond its brewing processes to encompass every aspect of the customer experience. From the welcoming atmosphere of its tasting rooms to the carefully curated selection of beers and snacks, Brouwerij 't IJ strives to create a memorable and enjoyable visit for every guest. This commitment to hospitality has helped the brewery build a loyal following and establish itself as a must-visit destination in Amsterdam.

In recent years, Brouwerij 't IJ has also embraced digital platforms to connect with its audience and promote its beers. Through its website and social media channels, the brewery shares updates on new releases, events, and collaborations, keeping fans informed and engaged. This digital presence has allowed 't IJ to reach a wider audience and build a community of beer enthusiasts around the world.

The brewery's success can also be attributed to its ability to strike a balance between tradition and innovation. While 't IJ remains committed to brewing classic Belgian-style beers, it also embraces new brewing techniques and flavor combinations, ensuring that its offerings remain fresh and exciting. This blend of old and new has allowed the brewery to appeal to both seasoned beer drinkers and newcomers to the craft beer scene.

One of the defining characteristics of Brouwerij 't IJ is its unwavering commitment to quality. From the selection of ingredients to the brewing process and the final packaging, every step is carefully controlled to ensure that each beer meets the brewery's exacting standards. This dedication to quality is evident in the taste and aroma of 't IJ beers, which are consistently praised by critics and consumers alike.

The brewery's tasting room, Proeflokaal de Molen, is more than just a place to sample beers; it's a gathering place for friends, families, and beer lovers from around the world. The relaxed atmosphere, friendly staff, and stunning views of the De Gooyer windmill make it a truly unique and memorable experience. Whether you're a seasoned beer connoisseur or simply looking to enjoy a refreshing drink, Proeflokaal de Molen is the perfect spot.

Brouwerij 't IJ has also played a significant role in shaping the Amsterdam beer scene. By focusing on specialty beers and promoting local ingredients, the brewery has helped to elevate the profile of Dutch craft beer both domestically and internationally. Its success has inspired other breweries to follow suit, contributing to the growth and diversification of the industry.

In addition to its core range of beers, Brouwerij 't IJ also releases seasonal and limited-edition brews throughout the year. These special releases often feature unique ingredients and brewing techniques, providing beer enthusiasts with the opportunity to discover new and exciting flavors. The brewery's commitment to experimentation ensures that there's always something new to try at 't IJ.

The brewery's commitment to sustainability extends beyond its organic brewing practices to encompass other areas of its operations. 't IJ actively works to reduce its environmental footprint by minimizing waste, conserving energy, and using eco-friendly packaging materials. This holistic approach to sustainability reflects the brewery's commitment to protecting the planet for future generations.

Brouwerij 't IJ has also been recognized for its contributions to the Amsterdam community. The brewery actively supports local charities and organizations, and its tasting room serves as a gathering place for community events and celebrations. This commitment to social responsibility has helped to strengthen the brewery's connection to the city and its residents.

The brewery's success can also be attributed to its strong leadership team. Bart Obertop and Patrick Hendrikse, who took over ownership in 2008, have continued to build on the foundation laid by founder Kasper Peterson, guiding the brewery through periods of growth and change. Their vision and expertise have ensured that 't IJ remains a leading force in the Dutch craft beer industry.

Brouwerij 't IJ has also benefited from its location in Amsterdam, a city known for its vibrant culture and entrepreneurial spirit. The city's diverse population and thriving tourism industry have provided a fertile ground for the brewery to grow and expand. Amsterdam's reputation as a global hub has also helped to attract international attention to 't IJ beers.

The brewery's commitment to innovation is evident in its ongoing efforts to improve its brewing processes and experiment with new ingredients and techniques. 't IJ regularly invests in new equipment and technology, and its brewers are constantly seeking ways to enhance the quality and flavor of its beers. This dedication to continuous improvement ensures that 't IJ remains at the forefront of the craft beer industry.

Brouwerij 't IJ has also been successful in building a strong brand identity. The brewery's logo, which features a stylized windmill and the 't IJ name, is instantly recognizable and has become synonymous with quality and craftsmanship. The brewery's branding extends to its packaging, merchandise, and marketing materials, creating a cohesive and consistent image that resonates with consumers.

The brewery's commitment to customer service has also played a key role in its success. The staff at 't IJ are known for their friendly and knowledgeable service, and they go out of their way to ensure that every customer has a positive experience. This dedication to customer satisfaction has helped to build a loyal following and generate positive word-of-mouth referrals.

Brouwerij 't IJ has also been proactive in protecting its intellectual property. The brewery has registered its trademarks and patents, and it actively monitors the market for infringements. This vigilance helps to safeguard the brewery's brand and ensure that its products are not counterfeited or misrepresented.

The brewery's commitment to ethical business practices has also contributed to its success. 't IJ is committed to treating its employees fairly, supporting local communities, and minimizing its environmental impact. This commitment to ethical behavior has helped to build trust and goodwill with customers, suppliers, and other stakeholders.

Brouwerij 't IJ has also been successful in adapting to changing market conditions. The brewery has diversified its product line, expanded its distribution channels, and embraced new technologies to stay ahead of the competition. This adaptability has allowed 't IJ to weather economic downturns and maintain its position as a leading craft brewery.

The brewery's commitment to long-term sustainability has also been a key factor in its success. 't IJ has invested in renewable energy, reduced its water consumption, and implemented waste reduction programs. These initiatives have not only reduced the brewery's environmental impact but have also improved its bottom line.

Brouwerij 't IJ has also been successful in building strong relationships with its suppliers. The brewery works closely with local farmers and producers to source high-quality ingredients, and it pays fair prices for their products. These relationships have helped to ensure a consistent supply of raw materials and support local communities.

The brewery's commitment to innovation extends to its marketing efforts. 't IJ uses a variety of marketing channels, including social media, online advertising, and events, to reach its target audience. The brewery's marketing messages are consistent with its brand values and emphasize the quality and craftsmanship of its beers.

Brouwerij 't IJ has also been successful in building a strong team of employees. The brewery attracts talented and passionate individuals who are committed to its mission and values. 't IJ provides its employees with opportunities for professional development and advancement, and it fosters a culture of collaboration and innovation.

The brewery's commitment to continuous learning has also been a key factor in its success. 't IJ regularly sends its employees to conferences and workshops to learn about the latest brewing techniques and industry trends. This commitment to education ensures that the brewery remains at the forefront of the craft beer industry.

Brouwerij 't IJ has also been successful in managing its finances. The brewery has a strong balance sheet and generates consistent profits. 't IJ invests its profits back into the business to improve its operations, expand its product line, and grow its market share.

The brewery's commitment to transparency has also been a key factor in its success. 't IJ openly shares information about its brewing processes, ingredients, and sustainability initiatives with its customers and the public. This transparency builds trust and strengthens the brewery's relationships with its stakeholders.

Brouwerij 't IJ has also been successful in building a strong network of partners. The brewery collaborates with other businesses, organizations, and individuals to promote its beers and support local communities. These partnerships have helped to expand the brewery's reach and increase its brand awareness.

The brewery's commitment to giving back to the community has also been a key factor in its success. 't IJ supports local charities and organizations through donations, sponsorships, and volunteer efforts. This commitment to social responsibility has helped to build goodwill and strengthen the brewery's relationships with its stakeholders.

Brouwerij 't IJ has also been successful in building a strong reputation for quality and craftsmanship. The brewery's beers are consistently praised by critics and consumers alike, and its tasting room is a popular destination for beer lovers from around the world. This reputation has helped to attract new customers and build brand loyalty.

In conclusion, Brouwerij 't IJ's journey from a small brewery next to a windmill to a renowned Amsterdam institution is a testament to its unwavering commitment to quality, innovation, and community. Its beers continue to captivate palates, and its story serves as an inspiration for craft brewers worldwide.